We created the digital identity for EcoCraff, a company based in Atlanta, United States, focused on sustainability and innovation in civil construction. The website, developed entirely in English, features fluid navigation with light JavaScript animations, clean typography, and icons that reinforce the ecological proposal.
Performance was optimized with .webp images, lazy loading, and strategic resource preloading. Additionally, we implemented technical SEO with smart meta tags, semantic structure, and a user-friendly URL.
We developed a 100% responsive structure based on a flexible grid, highlighting the platform's benefits and differentiators. The design balances visual clarity with commercial appeal, valuing the proposal of positive environmental impact.